Our Design Ethos
In Nepalese culture, the world is thought to consist of five elements: earth, water, fire, air, and space. It’s essential that all of these elements, including every creature within this system, are protected in order to sustain life.
With DAY, we acknowledge the elements that balance our universe. They are often incorporated into our designs, as are depictions of animals. Beautiful designs are then complimented with skillfully made knitwear to create the DAY items you see and wear today.